Conceptual Jeweller. Founder of Urban Sterling. This channel explores the materials science and craft behind jewellery; alloy science, gemology, and the engineering / design decisions that determine whether a piece lasts decades or fails in a year. The jewellery industry is surprisingly opaque. These videos break down how different metals, gemstones, and designs actually behave, separating consumer-grade jewellery from heirloom grade objects. Read the Black Book ↓